It’s no secret that no one likes doing extra work. So it shouldn’t be surprising that insureds and agents want a painless process when buying insurance. When trying to make it easy for agents to submit business it may be tempting to accept information over any channel in an attempt to provide a quote. But soon you’ll find yourself accepting competitor supplemental applications or emails with partial information asking for a rate.
This can help bring in business but can also lead to stressed out underwriter assistants, time wasted on ineligible applications, never ending email chains, and poor data management. The alternative is a stricter submission system such as online portals requiring all information upfront. But forcing agents to change their habits might drive them away to find an easier option.
Here at Surefyre we don’t think you need to choose between upsetting agents and overworking staff. We believe the correct solution is to leverage modern technology to make it easy for both agents to complete applications and underwriters to process high quality submissions fast. We are excited to introduce some new and innovative ways to improve the customer journey and make life easier for the entire team!