Surefyre, Inc

Privacy Policy

Last Updated: OCTOBER 20, 2017

The Surefyre products are operated and presented to users by Surefyre Inc., a Delaware corporation (“Surefyre”).  This Privacy Policy covers use of information collected by Surefyre. Capitalized terms used but not otherwise defined herein shall bear the same meaning as used in the Surefyre Inc. Terms of Use

Surefyre is committed to ensuring that your privacy is protected.  Should Surefyre ask you to provide certain information by which you can be identified when using Surefyre’s Products and Services (as defined below), then you can be assured that it will only be used in accordance with this Privacy Policy.  By using the Surefyre Products you agree to the collection and use of information in accordance with this Privacy Policy.

This Privacy Policy only covers information provided in connection with the Surefyre Site, Products and Services.  The Surefyre Site may contain links to other, unrelated websites. Once you have used these links to leave the Surefyre Site, we have no control over and are not responsible for the protection and privacy of any information which you may disclose or which is obtained by visiting such websites.


When using or registering a Surefyre Product, we require you to provide us with certain personal contact information including name, address, post codes, phone number and email address (“Required Contact Information”).  When purchasing a Surefyre Product or signing up for continuing services offered as part of the Surefyre Product or through the Surefyre Site (collectively “Services”), we may require you to provide certain financial information including credit or debit card information, billing name and address, the number of employees who will be using the Surefyre Product or Services, and other information as may be necessary to complete the purchase transaction (“Financial Information”).  We also collect information that you may provide to us or create as you use the Services (“User Provided Information”). We may also ask you to provide other additional geographic or demographic information including preferences, interests, the total number of employees, company annual revenues, industry, and other information relevant to customer surveys and offers (“Demographic Information”). Required Contact Information, Financial Information, User Provided Information, and Demographic Information are referred to collectively as “Customer Information”.

Surefyre also tracks user emails and the email contact information of persons when contact is initiated by a Surefyre Products and Services user through the Surefyre Products and Services.

While using the Surefyre Products or Services Surefyre may also collect information through the use of commonly-used information gathering tools such as cookies and log data (“Internet Gathered Information”).  Internet Gathered Information will be more fully discussed below in Section III.

Information provided to us, including Customer Information, may be transferred to and be maintained on computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.  If you are located outside United States and choose to provide information to us, please note that we transfer the information, including Customer Information, to United States and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.


In addition to using the Customer Information in connection with the Surefyre Products and Services, Surefyre also uses Customer Information to understand your needs and to better tailor the Surefyre Products and Services, to develop or improve future functionality of the Surefyre Products and Services, and to communicate with you or respond to requests or inquiries.  We may also electronically submit Customer Information to the Surefyre Site for hosting and processing purposes. Additionally, Surefyre may use the Customer Information for its own internal record keeping and product development. Surefyre tracks email contact information of persons contacted through the Surefyre Products and Services solely for routing purposes.

Surefyre may periodically send promotional emails, special offers or information about products which we think may be of interest to you.  For example, Surefyre may contact you to further discuss your interest in the Surefyre Products and Services and to send you information about Surefyre, its partners, its affiliates, and information about promotions or events.  Additionally, Surefyre may also contact you for market research purposes. You will have the opportunity to opt-out of such promotional and market research communications.

The Financial Information is used solely to assess the financial qualifications of potential users and to collect payments for the purchase of any Surefyre Products and Services.  Surefyre uses a third-party service provider to manage credit card processing on Surefyre’s behalf.

The Internet Gathered Information is used to operate and improve Surefyre’s Site, Surefyre Products and Services.  The Internet Gathered Information may also be used alone or in conjunction with Customer Information to provide you with personalized information about Surefyre Products and Services.  See Section III, below.

We may disclose information where we are required to do so by law, for example, in response to a court order or a subpoena, or where we disclose information to data processors who act on our behalf (service providers or other group companies who provide support for the operations of our website and who do not use or disclose the information for any other purpose).  To the extent permitted by applicable law, we also may disclose Customer Information in response to a law enforcement agency’s or other public agency’s (including schools or children services) request or if we feel that such disclosure may prevent the instigation of a crime, facilitate an investigation related to public safety, protect the security or integrity of our website, or enable us to take precautions against liability.

If Surefyre sells all or part of its business or makes a sale or transfer of its assets or are otherwise involved in a merger or business transfer, Surefyre may transfer Customer Information to a third party as part of that transaction, to the extent permitted by applicable law.  In such case we will provide notice before your Customer Information is transferred.

Except as stated within this Privacy Policy, Surefyre will never rent, sell or otherwise make Customer Information available to any third parties.


A cookie is a small file which asks permission to be placed on your computer’s hard drive.  Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site.  Cookies allow web applications to respond to you as an individual. Surefyre tracks cookies as part of the Internet Gathered Information.

Overall, the Internet Gathered Information helps Surefyre provide you with better Surefyre Products and Services by enabling us to monitor which web pages are visited the most.  A cookie does not give Surefyre access to your computer or any information about you other than the data you choose to share with Surefyre. Most web browsers automatically accept cookies but you may modify your browser features to decline cookies.  If cookies are declined, you may not have full access to the Surefyre Site, Surefyre Products or Services.

Surefyre’s Site, Surefyre Products and Services may be tailored to your needs, likes and dislikes by gathering and remembering Internet Gathered Information and Customer Information.  Surefyre uses traffic log cookies to identify which pages are being used. We may then analyze data about web page traffic and improve the Surefyre Site and tailor it to individual customer needs.  Surefyre only uses the Internet Gathered Information for statistical analysis purposes; the Internet Gather Information is removed from Surefyre’s servers once the analysis is completed.

Surefyre may also collect information about your Internet Protocol (“IP”) address, browser type, browser version, the pages of our Site that you visit, the time spent on such pages, and other statistics to track and aggregate non-personal information (“Log Data”).  For example, Surefyre may use Log Data to monitor the regions from which customers and visitors navigate Surefyre’s Site. Log Data may also be used to confirm a customer’s identity when the customer uses the Surefyre Site, Surefyre Products and Services.


Surefyre uses remarketing services to advertise on third party web sites to you after you visited our Site. We, and our third party vendors, use cookies to inform, optimize and serve ads based on your past visits to our Site.  We may use the following service providers:


  • Google AdWords remarketing service is provided by Google Inc.
  • You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page:
  • Google also recommends installing the Google Analytics Opt-out Browser Add-on – – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.
  • For more information on the privacy practices of Google, please visit the Google Privacy Terms web page:


  • Twitter remarketing service is provided by Twitter Inc.
  • You can opt-out from Twitter’s interest-based ads by following their instructions:
  • You can learn more about the privacy practices and policies of Twitter by visiting their Privacy Policy page:


  • Facebook remarketing service is provided by Facebook Inc.
  • You can learn more about interest-based advertising from Facebook by visiting this page:
  • To opt-out from Facebook’s interest-based ads follow these instructions from Facebook:
  • Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA, the Digital Advertising Alliance of Canada in Canada or the European Interactive Digital Advertising Alliance in Europe, or opt-out using your mobile device settings.
  • For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy:


We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.  However, please be aware that no method of transmission over the internet, or method of electronic storage is 100% secure and we are unable to guarantee the absolute security of the Customer Information we have collected from you.


You may choose to restrict the collection or use of Customer Information.  If you have previously agreed to Surefyre using your Customer Information for direct marketing purposes, you may change your mind at any time by writing to us at Surefyre Inc., 3053 Fillmore St. #346, San Francisco, CA 94123 or emailing us at

Surefyre will not sell, distribute or lease your Customer Information to third parties unless we have your permission or are required by law.  Surefyre may use your Required Contact Information to send you promotional information about third parties which we think you may find interesting.  You may opt out of receiving these promotional communications by writing to us at Surefyre Inc., 3053 Fillmore St. #346, San Francisco, CA 94123 or by clicking the “unsubscribe” link at the bottom of Surefyre’s marketing emails.

You have a right to (1) access, modify, correct, or delete your Customer Information controlled by Surefyre, (2) change or remove your Customer Information, and (3) terminate the Services associated with your account.  Please contact Surefyre at Surefyre Inc., 3053 Fillmore St. #346, San Francisco, CA 94123 or email us at if you would like to access the Customer Information that we have collected online from you, correct factual errors in such information, request to have this information deleted, or request that we no longer collect or maintain such information.  Surefyre will respond to such request within 30 days.  Surefyre may charge a nominal fee for the time necessary to respond to such request. The deletion of Customer Information may lead to a deauthorization of the Surefyre Product or termination of the Services.


Surefyre retains the Customer Information you provide while your account is in existence or as needed for the Surefyre Products and Services.  Surefyre may retain your Customer Information even after you have closed your account if retention is reasonably necessary to comply with our legal obligations, meet regulatory requirements, prevent fraud and abuse, or enforce this Privacy Policy and our Terms of Use.  Surefyre may retain Customer Information, for a limited period of time, if requested by law enforcement. Surefyre’s Customer Service may retain Customer Information for as long as is necessary to provide support-related reporting and trend analysis only, but Surefyre will use reasonable efforts resolve Customer Support issues and trend analyses such that Customer Information may be deleted within 30 days of such written request.  Unless you opt out of such communications, Surefyre may also use your Customer Information after your account has been terminated to give you important business updates that may affect you and let you know about products and services that may be of interest to you.


Surefyre’s Site, Surefyre Products and Services are not intended to be used by persons under the age of 18.  We do not knowingly collect personally identifiable information from children under the age of 13. If you are a parent or guardian and you learn that your children have provided us with Customer Information, please contact us.  If we become aware that we have collected Customer Information from a child under the age of 13 without parental consent, we take steps to remove that information from our servers.


California Civil Code Section 1798.83 permits customers who are California residents to request and obtain from Surefyre a list of what personal information, if any, we disclosed to third parties for direct marketing purposes in the preceding calendar year and the names and addresses of those third parties.  Requests may be made once per year and are free of charge. Under Section 1798.83 Surefyre currently does not share any personal information with third parties for their direct marketing purposes.


The Privacy Policy is effective as of the date set forth above and applies to all information previously obtained by Surefyre.  Surefyre reserves the right to change the Privacy Policy at its sole discretion. Surefyre users will be informed of any such change by Surefyre posting a new privacy policy on the Surefyre Site and the effective date of any change of Privacy Policy will be clearly marked.  Continued use of the Surefyre Services or Surefyre Products after Surefyre has published a notice about any changes to this Privacy Policy means that you consent to the changes. As required by law, Surefyre will not use collected information in ways that are materially different from the ones described in this Privacy Policy without also providing notification of such practices and obtaining consent to any such different uses.


Questions about this Privacy Policy should be directed to Surefyre Inc., 3053 Fillmore St. #346, San Francisco, CA 94123 or